R100 Business Profile

This is a Responsible 100 company profile page which presents some basic information about the business and its listing on this website. Click onto the questions it has answered to see its responses and to comment on and rate them.

Profit Through Ethics

Profit Through Ethics Ltd is the London-based, social business behind Responsible 100. Responsible 100 is a tool for companies committed to real openness, honesty and dialogue. It is a lever for people power. It is for everyone who wishes to identify, challenge and support truly responsible businesses. Responsible 100 is a management tool: a business ranking; and a growing social movement. It simultaneously enables businesses to balance their pursuit of profit with the interests of society, and empowers people, as consumers, employees, neighbours, suppliers, stakeholders, to identify and support such businesses

Profit Through Ethics' answers to questions

R100 Responses

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Business Vision

Business balancing its pursuit of profit with the interests of society.

Business Mission

Our mission is to be a catalyst in the creation of a "race to the top" in business. That is, to create the conditions where businesses must compete on the ambition and impact of their social and environmental innovations, as well as on the price and quality of their products and services. Ultimately, we would like to responsibility to become a direct and powerful driver of profitability and commercial success, and see irresponsibility diminish profits and other measures of business success.

Business Aims & Objectives

To help create the "race to the top": conditions where businesses must compete on the ambition and impact of their social and environmental innovations as well as on the price and quality of their products and services.

Business philosophies and beliefs

'Business as usual' is failing us. We need business to become an unbridled force for good, where profitability and responsibility become aligned. We believe that companies which are the most responsible should be the most successful. We believe a shift toward responsible business practice is not only possible but inevitable.

Business values

OPEN – we are transparent, sharing what we do and how we do it with the world. We promote openness and honesty, and we are open and honest ourselves. We are open to new thinking and ideas. We are accessible to all.

COLLABORATIVE – creating a better type of business to make the world a better place is not something we can achieve alone. We like being part of a team and working together with our clients and partners. We respect and welcome different ideas and always seek to determine the collective view.

PRINCIPLED – we have a clear set of values that drive our actions and behaviours. We live by these values and they inform everything we do.

PRAGMATIC – we recognise complexity and ambiguity and the need for compromise. We stand firm in our beliefs, but we are not inflexible or dogmatic. We innovate, adapt and keep aiming high.

DETERMINED – what we’re doing is tough. Achieving our goals will take courage and tenacity. We are passionate and driven in pursuit of our goals.