R100 Business Profile

This is a Responsible 100 company profile page which presents some basic information about the business and its listing on this website. Click onto the questions it has answered to see its responses and to comment on and rate them.

Profit Through Ethics

Profit Through Ethics Ltd is the London-based, social business behind Responsible 100. Responsible 100 is a tool for companies committed to real openness, honesty and dialogue. It is a lever for people power. It is for everyone who wishes to identify, challenge and support truly responsible businesses. Responsible 100 is a management tool: a business ranking; and a growing social movement. It simultaneously enables businesses to balance their pursuit of profit with the interests of society, and empowers people, as consumers, employees, neighbours, suppliers, stakeholders, to identify and support such businesses

Profit Through Ethics' answers to questions

R100 Responses


Business Vision

Business balancing its pursuit of profit with the interests of society.

Business Aims & Objectives

To help create the "race to the top": conditions where businesses must compete on the ambition and impact of their social and environmental innovations as well as on the price and quality of their products and services.

Business philosophies and beliefs

'Business as usual' is failing us. We need business to become an unbridled force for good, where profitability and responsibility become aligned. We believe that companies which are the most responsible should be the most successful. We believe a shift toward responsible business practice is not only possible but inevitable.

Business values

Openness. Honesty. Accountability. Fairness. Innovation. Contribution.